As more and more businesses and marketing is making the move online, it’s time to look at what’s really going on. The main reasons companies move to market online are speed, leverage and illusion. Speed is important. Business is happening a lot faster today due to the internet. It’s easy to shop, buy and influence others in a matter of minutes. There are no long lines or employees needed to handle all the customers so more of your clients are online, looking to spend. By marketing online, you have a great chance of targeting the right people.best influencer marketing agencies of 2019 offers excellent info on this.
Leverage comes from the ease in which an audience can be identified online and then marketed to, again and again. You can figure out what sites they visit most and target those sites for your ads, pulling in more like-minded people. Illusion comes from the thought that if you matter, you must market online. Looking at numbers, reality tells us that it might actually be less expensive to market off-line. We are all under the impression that it’s cheaper to send emails than direct mail but it actually costs 5 times more to procure an email address.
How does one efficiently use marketing online without having to invest heavily? The best thing is to figure out your targets. Most of the time, with emails, you don’t know who you’re really marketing to or whether that person has any interest at all in your product or service. It’s better to send 50 emails to the right audience than 1000 emails randomly, financially. While the numbers game says differently, specializing and targeting properly with your online advertising does much more for social influence than blindly playing the numbers game.
If you could narrow your focus from 1,000 targets to 50 targets, you’ll be putting more energy into targets that really matter.